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Palmer Advantage
Palmer Advantage is a global, reciprocal Club Network membership program delivering extensive travel, leisure and lifestyle benefits. Delivered by Century Golf Partners, licensed by Arnold Palmer Golf Management, Palmer Advantage connects assets owned and affiliated with Century Golf Partners including its brands, relationships, and strategic alliances with clubs, associations, affinity groups and third party service and benefit providers. To learn more about Palmer Advantage or to have your club, brand, product or service considered for inclusion, please contact: Mark Murphy – Managing Director 949.716.9634 mmurphy@centurygolf.com About Century Golf Partners Century Golf Partners is a golf investment company created for the purpose of acquiring and managing country clubs, daily fee golf courses and golf resorts throughout the U.S. The Company owns 42 golf courses, and manages an additional 19 golf courses for 3rd party owners. Century’s portfolio of owned and managed golf courses is expected to generate approximately $250 million in total revenues during 2010. Century Golf Partners has partnered with golf legend Arnold Palmer, and has acquired the exclusive worldwide rights to the Arnold Palmer Golf Management brand. Accordingly, Century Golf Partners operates all of its courses under the Arnold Palmer name. Century Golf Partners employs approximately 4,500 people in the field dedicated to superior management of all facets of golf facility operations – membership growth and retention, revenue generation, yield management, expense control, agronomy, banquet and outing sales, clubhouse operations, capital improvements, and accounting and technology systems. The team has pioneered industry leading revenue-generation and yield management programs, and is an acknowledged industry expert in private club membership programs. At a time when many are focused solely on cost containment, Century Golf Partners is successfully driving revenue growth through aggressive capacity utilization. The Company is led by former ClubCorp president Jim Hinckley, Greg Adair, and former ClubCorp executives Ken Story, Larry Galloway, and Doug Howe. The senior management team has worked together for over 20 years and is comprised of industry veterans from ClubCorp and American Golf who have operated over 400 golf courses. The Century team has managed over $6 billion in golf, hospitality, and real estate assets. Century Golf Partners, d/b/a Arnold Palmer Golf Management Company, is focused on driving revenue, market share and profitability by building customer retention, loyalty and referrals. We consider ourselves to be golf businessmen, not merely golf operators. We prefer to act as a principal rather than a traditional fee manager, thereby aligning our financial interests with those of our partners. Our operating model and our management techniques are designed to deliver total return on investment, again in alignment with the objectives of our partners. As a principal, Century Golf Partners stands accountable for its actions and its performance. It is this philosophy that sets us apart, and should make Century Golf Partners the most sought after business partner in golf. |
Palmer Advantage
Arnold Palmer Golf Management | 5080 Spectrum Drive, Suite 1100 East, Addition, TX 75001
Arnold Palmer Golf Management | 5080 Spectrum Drive, Suite 1100 East, Addition, TX 75001